Officials now warn that up to three million tourists may be lost in 2026 if the conflict continues. Industry insiders counter that the real problem is not the war — it is Thailand’s lack of strategy.

A Fragile Industry Exposed by Global Shocks

The Middle East conflict has disrupted long‑haul travel, but Thailand’s vulnerability is self‑inflicted. The country has become dangerously dependent on a handful of markets, especially China, while failing to diversify or modernize its tourism offering.

Key weaknesses include:

• Unstable and confusing visa policies
• High travel costs due to limited flight capacity
• Persistent safety concerns damaging Thailand’s reputation
• Rising prices that erode the “value‑for‑money” appeal
• A lack of innovation, leaving Thailand behind regional competitors

Vietnam, Malaysia, and Japan have expanded routes, simplified visas, and aggressively marketed new tourism products. Thailand has not kept pace.

Bangkok around the clock activity

Songkran’s Weak Numbers Are a Warning Signal

Songkran should have been a turning point. Instead, it confirmed the downward trend. Hotels in Bangkok, Phuket, and Chiang Mai reported lower occupancy, shorter stays, and weaker spending. Tour operators say travelers increasingly choose cheaper, better‑connected destinations.

The message is clear: Thailand is losing its competitive edge.

What Thailand Must Do — Now

Industry experts agree that Thailand needs structural reforms, not cosmetic campaigns.

1. End the visa chaos

Travelers and tour operators need stability, not monthly policy changes.

2. Expand flight capacity

Without more routes and competitive fares, Thailand will continue to lose visitors to better‑connected destinations.

3. Restore safety and infrastructure

Tourists expect clean beaches, reliable transport, and visible safety measures — not excuses.

4. Diversify tourism products

Thailand must move beyond beaches and nightlife. Wellness, medical tourism, culture, gastronomy, and eco‑tourism remain underdeveloped.

5. Protect the environment — for real

Overcrowding and degradation damage Thailand’s global image. Sustainability must become policy, not PR.

6. Modernize marketing

Competitors run data‑driven campaigns. Thailand still relies on outdated clichés.

A Late Entry into an Oversaturated Market

The IBTM brand is undeniably strong. Barcelona and Cape Town have demonstrated the global potential of the format. But Bangkok is not a blank slate. For years, the ITCMA (Incentive Travel & Conventions, Meetings Asia) in September has dominated the regional MICE landscape. It is deeply rooted in the Asian community, backed by long‑standing exhibitor relationships and a consistently strong hosted‑buyer program.

IBTM, by contrast, enters the market without an established regional community, without historical ties – and with a date that falls squarely within Asia’s already dense trade‑show season. Industry insiders quietly describe the move as “a risky balancing act between global ambition and regional reality.”

The best streetfood you can eat in the streets of Bangkok

The Timing: Strategic Advantage or Miscalculation

June in Bangkok means rainy season – and low season. Hotels may be cheaper, but international decision‑makers traditionally avoid Southeast Asia during this period. ITCMA in September benefits from the start of the high season, better flight connectivity, and a significantly stronger international presence in the city.

IBTM argues that the June date offers “greater visibility” and “less competition.” Critics see the opposite: A new player entering a time slot the industry avoids for good reasons.

Positioning: Still No Clear USP

While ITCMA has long focused on Asia‑Pacific expertise, regional destination showcases, and targeted buyer‑seller matching, IBTM Bangkok’s positioning remains vague. Announcements speak of “global standards” and “fresh impulses,” but concrete program details, innovation themes, or strategic partnerships have yet to be communicated.

Some Thai industry representatives welcome the additional international attention, but others warn of cannibalization: Two major MICE shows in the same city, just three months apart, could split budgets, buyer capacity, and media attention.

Are the two exhibition so powerful as the National Elefants ? Here a picture from the Elephant sanctuary in Samui

Bangkok as the Winner – or the Stage for Oversupply

For the city itself, the development is double‑edged. More events mean more visitors, more hotel nights, more global visibility. But if two formats compete for the same exhibitors and the same hosted buyers, neither may reach its full potential.

ITCMA holds the advantage of tradition, networks, and regional credibility. IBTM brings a powerful global brand – but must prove it is more than an ambitious spin‑off.

Conclusion: A Bold Move – Perhaps Too Bold

IBTM Bangkok 2027 is an exciting project, but one with significant risks. Without clear differentiation, without a convincing strategic concept, and with a challenging date, the fair could quickly become an expensive experiment.

For now, ITCMA remains the dominant force. IBTM must demonstrate that it is not just another name on the calendar – but a format that genuinely enriches Bangkok’s MICE landscape.

Sri Lanka’s seasonal contrast is one of its greatest strengths. While the southwest embraces its verdant green season, the east coast reaches its peak, offering calm seas, golden beaches, and some of the region’s best surf conditions.

This period is also marked by some of the island’s most significant cultural and natural events. In May, Vesak illuminates towns and cities across the country, celebrating the birth, enlightenment, and passing of the Buddha. June follows with Poson, commemorating the introduction of Buddhism to Sri Lanka, centred around the sacred city of Anuradhapura.

The Pekoe Trail in Sri Lanka

July and August bring the grandeur of the Kandy Esala Perahera—an extraordinary procession of dancers, drummers, and ceremonial pageantry in the historic hill capital of Kandy. These months also coincide with the renowned wildlife spectacle at Minneriya National Park, where hundreds of elephants gather around the reservoir in one of Asia’s largest elephant congregations.

From July through September, the dry zone forests enter the distinctive Palu season, when fruiting Palu trees attract abundant wildlife, creating exceptional safari opportunities. At the same time, the east coast—from Arugam Bay to Trincomalee—offers world-class surf breaks, whale watching, and pristine coastal experiences.

Adding to the island’s evolving tourism landscape is the Pekoe Trail, Sri Lanka’s newest long-distance walking route. Winding through tea estates, local villages, and mist-covered highlands, the trail offers an immersive way to experience the country’s heritage and natural beauty. With trained local guides, including a growing number of female guides, the Pekoe Trail enhances accessibility and provides a safe, enriching experience for a wide range of travellers, including solo explorers.

“Sri Lanka is not defined by a single season; it is a destination that reveals something new throughout the year,” said Malik Fernando of the Sri Lanka Tourism Alliance. “This period offers travellers the opportunity to experience cultural festivals, wildlife spectacles, and diverse landscapes beyond the traditional peak season—creating journeys that are uniquely Sri Lankan.”

By championing year-round travel and new experiences such as the Pekoe Trail, the Sri Lanka Tourism Alliance continues to promote a more sustainable and inclusive tourism model, benefiting communities across the island while inviting travellers to discover Sri Lanka in all its richness, at any time of year.

Always in Season. Love Sri Lanka, Always. Dinushka Chandrasena

The launch comes at a time when demand for multi-generational travel and residential-style stays continues to grow. With expansive layouts, refined interiors and a strong sense of place, the collection reflects a shift toward a more natural and personal definition of luxury—one shaped by design, culture and location rather than excess.

Select properties also offer access to the exclusive *Voyager 47 Club Lounge*, where guests can enjoy locally inspired breakfasts, evening bites and panoramic ocean views.

Landing approach OUTRIGGER Maldives by seaplane

According to Sean Dee, Executive Vice President and Chief Commercial Officer at OUTRIGGER, today’s travelers are looking beyond traditional accommodations. Instead, they seek meaningful experiences and a stronger connection to the destination—an approach that lies at the heart of the new collection.

A Portfolio of Distinctive Beachfront Retreats
The Premier Suites & Villas Collection brings together a range of unique properties, each tailored to its environment:

On O‘ahu, the penthouses at OUTRIGGER Reef Waikīkī Beach Resort offer sweeping views of the Pacific Ocean and Diamond Head. Spacious interiors, private lanais and culturally inspired design elements create a setting deeply connected to the island.

On Hawai‘i Island, the Royal Huakaʻi Suite at OUTRIGGER Kona Resort & Spa combines generous space with a sense of calm. Multiple private lanais and views of the volcanic coastline provide a tranquil retreat.

Airiel yoga in a suspended hammock is something every guest can try.

On Maui, OUTRIGGER Honua Kai Resort & Spa features residential-style suites and villas designed for longer stays. With full kitchens, multiple bedrooms and open living spaces, they are ideal for families and group travel.

In Fiji, the OUTRIGGER Fiji Beach Resort introduces new Plantation Family Bures and Pool Bures. Rooted in traditional architecture yet enhanced with modern comforts, they offer a relaxed and authentic island experience.

In the Maldives, the Overwater Pool Villas at OUTRIGGER Maldives Maafushivaru Resort sit directly above the ocean. Floor-to-ceiling windows, private infinity pools and open-air decks create a seamless connection between indoor and outdoor living. Looking ahead, the OUTRIGGER Phi Phi Island Resort in Thailand will add new Hill Top Pool Villas in 2026. Elevated above the beach, these villas combine panoramic views, natural materials and private spaces designed for relaxation and celebration.

The connected spa is also a good place to take a break.

More Than a Stay
With the Premier Suites & Villas Collection, OUTRIGGER is redefining what a resort experience can be. The focus moves away from traditional hospitality toward something more personal—where space, privacy and a strong sense of place allow guests to slow down, reconnect and create meaningful moments together.

The collection is part of a broader, multi-year transformation across OUTRIGGER’s beachfront resorts and highlights the brand’s vision of barefoot luxury: relaxed, refined and deeply rooted in each destination. For more information, visit: [www.outrigger.com/premiersuites](http://www.outrigger.com/premiersuites)

Copyright: Outrigger Resorts

Young talents accelerate Sustainable Tourism Innovation in new TUI Care Foundation initiative in Spain,Two-year initiative brings together universities, innovation centres and tourism businesses to develop solutions for Spain’s tourism challenges. 200 young entrepreneurs will benefit from direct technical assistance, and nine early-stage startups will be supported in their acceleration journey. The project collaborates with Wayra Telefonica and encompasses 15 collaborative events, including a hackathon for university students and young innovators, and supports 25 jobs.

Spain’s tourism sector stands at a decisive turning point. In 2025 the country welcomed a record 96.8 million international visitors, confirming its position as one of the world’s leading tourism destinations, yet in some densely populated areas this success comes with mounting pressure on people and places.  Around 80% of travellers worldwide visit just 10% of destinations, and in Spain that concentration leaves some hotspots facing significant population increases during peak season, driving up housing costs, straining infrastructure and fuelling local frustration. Climate change intensifies these pressures through rising temperatures, water scarcity and growing waste management challenges, whilst many tourism businesses still lag behind in digital adoption that could make operations more competitive and sustainable.  At the same time, powerful new technologies – from data analytics and digital platforms to AI-driven tools – create fresh opportunities to spread visitor flows across seasons, unlock lesser-known destinations and diversify tourism products that benefit more communities.

TUI-Futureshapers Spain of the teams of participants of the programme scaled

In response to this complex landscape, the TUI Care Foundation, in partnership with development agency Target 8.9 and in collaboration with Wayra Telefonica, has launched TUI Futureshapers Spain, a two-year acceleration programme that empowers young entrepreneurs and startups to design green and digital solutions for the tourism sector. By connecting universities, innovation centres and tourism companies, the initiative aims to turn Spain’s tourism innovation ecosystem into a driver of long-term prosperity that uses technology to tackle de-seasonalisation, decentralisation, decongestion and diversification, while protecting communities and the environment.

The project works through three complementary pathways that support innovation, from first idea to market-ready solution.  The Ignite Path focuses on young entrepreneurs at the earliest stages of development, helping them move from concept to prototype.  TUI Futureshapers Spain will team up with local universities and innovation hubs to build a network of talent tackling clearly defined tourism challenges linked to overtourism, climate resilience and the digital transition.  Through six practical training modules, 100 young participants will strengthen their digital skills and learn to use vertical technologies to design green and digital solutions for Spain’s tourism sector. This path culminates in a two-day tourism hackathon where around 50 young entrepreneurs will work intensively with mentors to develop minimum viable products, with at least 8 prototypes expected.

TUI-Futureshapers-Spain participants workshoping ideas-caled

The Grow Path focuses on early-stage startups that already show product–market fit and are ready to embed their solutions in the tourism value chain. At least nine startups will receive personalised advisory support during this phase to refine their business models with a strong focus on environmental and social sustainability, as well as digital innovation.  Dedicated networking activities and market-linkage events will connect these ventures with potential partners, clients and investors from across the tourism ecosystem. During a final demo day, participants will pitch their solutions to key stakeholders, and five startups will gain access to a curated network for solution validation, while three finalists will be selected to move into the Scale Path.

The Scale Path concentrates on technology adoption, piloting and investment readiness for the most mature ventures. TUI Futureshapers Spain will facilitate partnerships with tourism stakeholders willing to pilot innovative solutions, enabling real-world testing in destinations and businesses.  Each of the three selected startups will receive tailored technical assistance and support to strengthen their investment readiness, including customised roadmaps that outline how to scale their solutions and deepen impact.  By the end of the programme, at least one startup is expected to be well positioned to access venture capital or other investment mechanisms and to explore pilot opportunities for its solution with committed tourism partners, opening the door to full implementation as conditions allow.

Overall, the project will directly support 200 people through technical assistance, create or maintain 25 jobs and organise 15 events that encourage collaboration across Spain’s tourism innovation ecosystem.  By nurturing ideas at every stage – from early concept to scalable solution – TUI Futureshapers Spain promotes a tourism model that harnesses digital tools and green innovation to relieve pressure on destinations, strengthen local economies and build resilience.

This project is part of the global TUI Futureshapers Programme, which empowers passionate people in tourism destinations who are committed to turning social and environmental challenges into entrepreneurial opportunities. The programme is active in destinations around the world, including Cape Verde, Jamaica, Morocco, Namibia, Greece, Tunisia, Egypt, Albania, Portugal, Sweden, UK, Colombia, Zanzibar, Dominican Republic and Laos.

Zui Futureshappers winning team of the Hackathon event ( Foto 3: Tui Care)

About the TUI Care Foundation

Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates projects which create new opportunities and contribute to thriving communities in tourism destinations all over the world. Connecting holidaymakers to good causes, it supports education and training opportunities for young people; drives the protection of natural habitats and the marine environment; and helps local communities to thrive sustainably and benefit from tourism. The TUI Care Foundation builds on strong partnerships with local and international organisations to create meaningful and long-lasting impact. The independent charitable organisation was founded by TUI, one of the world’s leading tourism businesses, and is based in the Netherlands.

About Target 8.9

Target 8.9 is a global development agency initiated by TUI Care Foundation. It is dedicated to mobilising both non-financial and financial resources to create meaningful and sustainable impacts in local tourism destinations, aligned with target 8.9 of the United Nations’ Sustainable Development Goals (SDGs). This specific objective within the SDGs aims to promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all, with an emphasis on the tourism sector and highlighting local culture and products. Target 8.9’s primary focus is on fostering inclusive economic opportunities and social development, with a strong emphasis on conservation and landscape restoration.

With this new connection, Condor is expanding its city network to include one of Europe’s most important metropolitan hubs, thereby strategically strengthening its presence in the European market. To mark the inaugural flight from London Gatwick, departing passengers on the fully booked service were welcomed with a small reception and gifts before the flight departed punctually for Frankfurt am Main.

David Carlisle, Director Network and Partnerships at Condor, said: “Today’s inaugural flight to London Gatwick marks another important milestone in the expansion of our European route network. London is one of Europe’s most sought-after destinations, both for business travellers and short city breaks. We are delighted to offer our guests up to three daily frequencies, providing maximum flexibility as well as convenient access to our long-haul network to Africa and Asia.”

Jonny Macneal, Head of Aviation Development at London Gatwick, added: “We are delighted to welcome Condor to London Gatwick and to offer our passengers even greater choice with this new, frequently operated service to Frankfurt. Whether travelling for business, leisure or to visit friends and family, the route provides excellent flexibility and connectivity. Condor’s arrival marks another important milestone during a period of significant growth for the airport.”

Condor Inaugural Crew at London Gatwixk

London is one of Europe’s leading economic and financial centres and also one of the most popular destinations for city travel. The new connection offers business travellers excellent access to the Greater London area as well as flexible options for day trips. Leisure travellers benefit from convenient flight times for weekend getaways.

In addition to the launch of London Gatwick, Condor continues to expand its network. From May, Barcelona, Budapest and Venice will be added as new destinations, bringing the total number of city destinations in the Condor network to 13. With these additions, Condor is further strengthening its presence in high growth markets and continuing to expand its European route network. Flights can be booked online at www.condor.com, via telephone or through travel agencies.

“We are delighted to have concluded a new multi‑year agreement with Messe Frankfurt for the period from 2026 to 2030,” says Mark Mulligan, IMEX’s Director of Operations. “The IMEX story began here in Frankfurt more than 20 years ago with our very first show. In close collaboration with the Messe Frankfurt team and other partners in the city, we have built and developed IMEX into a pioneering, innovative, and sustainable catalyst for the global events industry.”

Michael Biwer, Vice President Guest Events at Messe Frankfurt, adds: “Our long-standing cooperation with IMEX shows what is possible through partnership. Here in Frankfurt, we create an environment that offers international event organizers the best conditions for exchange, development, and sustainable growth.”

IMEX has been held annually at the Frankfurt exhibition grounds since 2003. At IMEX 2025, the event welcomed 13,000 international visitors to Frankfurt, including more than 4,000 buyers for meetings and events, and 2,900 exhibitors from around the world. Messe Frankfurt itself plays a distinctive dual role at IMEX — both as the host venue and as an exhibitor.

This year, IMEX will take place from 19 to 21 May in Halls 8 and 9. In line with Frankfurt am Main being named World Design Capital 2026, the central IMEX talking point will be “Design Matters.” Exhibitors and trade visitors from around the world can look forward to inspiring ideas, networking opportunities, and a wide range of educational sessions.

Orient Express Mahanakhon in Bangkok

In 2026, the event proudly marks 34 years of championing international MICE business within Asia-Pacific, consistently delivering opportunities for global exhibitors and buyers to engage, network, and build strategic partnerships that fuel the growth of the sector. Simultaneously, the event celebrates 29 years of advancing Corporate Travel and Entertainment (T&E) management best practices, providing a critical platform for Asia-Pacific’s travel professionals to exchange insights, address industry challenges, and stay at the forefront of travel innovation.

Event Dates
2026: 22 – 24 September
2027: 21 – 23 September
2028: 19 – 21 September
2029: 25 – 27 September
2030: 24 – 26 September

Colombia’s tourism sector is at a transformative juncture, with post-conflict regions and rural communities offering significant potential for inclusive tourism development. However, whilst tourism contributes substantially to the national economy, many communities still face challenges in accessing economic opportunities, Local entrepreneurs lack the resources, skills, and networks needed to participate effectively in tourism growth. Tourism regions like Atlantico, with rich culinary traditions, face issues in terms of sustainable food production, food accessibility and affordability.

TUI Field to Fork Columbia project activity scaled

To address these interconnected challenges, the TUI Care Foundation is launching two new initiatives in Colombia.

TUI Futureshapers Colombia, implemented in partnership with V Social Foundation, will strengthen the tourism entrepreneurial ecosystem in four post-conflict areas. Community organisations in these areas have emerged to create productive strategies that help them not have to migrate in search for better conditions.

The two-year initiative aims to equip community-based tourism organisations in post-conflict areas with the experience, tools, and resources necessary to consolidate their initiatives, aligning them with the tourism and peace strategy for sustainable post-conflict development. The project focuses on five community organisations in the departments of Meta, Caquetá, Cundinamarca, and Bolívar, where tourism is already an established economic alternative, generating resources for these post-conflict areas.

Through creation labs, tailored business model development, specialised mentoring, and strategic partnerships with tourism agencies, the programme will strengthen the capacities of 50 tourism entrepreneurs in operations, governance, leadership, and management. The project includes an awareness and safety component for conflict-affected areas, whilst building organisational capacity for local, national, and international partnerships, including participation in tourism fairs to showcase ventures to broader markets. A series of ‘Business Interaction Summits‘ will create collaborative business and communication strategies, not only for the five participating organisations but across the wider Tourism & Peace Network of 15 organisations, with leaders receiving specialised training to build collective strategies for their ventures’ future. To ensure replicable results and to generate knowledge on the relationship between tourism and peace in Colombia, the project also includes research to create a model methodology for tourism and peace interventions.

TUI Futureshapers Columbia beneficiaries

TUI Field to Fork Colombia, implemented in partnership with Fondazione Slow Food, will promote sustainable agriculture and eco-gastronomic tourism in the Atlántico department. The two-year initiative addresses the intersection of food autonomy, cultural heritage, and tourism development in the area. The project focuses on the rural areas around the city of Barranquilla, where communities possess rich culinary traditions, based on the agrobiodiversity of the territory, that remain largely untapped for tourism. The initiative will train 80 farmers in agroecological practices and sustainable production methods, food sovereignty, community tourism, and marketing. It will also establish one Earth Market to provide direct market access for local producers. Additionally, 75 high school graduates will be trained as agrifood agents with a focus on tourism, equipping them with skills to create compelling eco-gastronomic tourism experiences. The project will also co-design a tourist route showcasing the region’s unique food heritage, connecting visitors with authentic agricultural experiences, traditional food preparation, and cultural celebrations.

By mapping agrobiodiversity, strengthening sustainable farming practices, and developing tourism experiences grounded in local food culture, the project creates a synergistic model where tourism supports agricultural sustainability and food sovereignty, whilst providing meaningful visitor experiences incorporating local cultural identity.

These initiatives are part of TUI Care Foundation’s global TUI Futureshapers and TUI Field to Fork programmes, which operate across multiple countries to create sustainable livelihoods and protect natural resources in tourism destinations worldwide.

TUI Futureshapers Columbia bebeficiiaries

About the TUI Care Foundation
Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates projects which create new opportunities and contribute to thriving communities in tourism destinations all over the world. Connecting holidaymakers to good causes, it supports education and training opportunities for young people; drives the protection of natural habitats and the marine environment; and helps local communities to thrive sustainably and benefit from tourism. The TUI Care Foundation builds on strong partnerships with local and international organisations to create meaningful and long-lasting impact. The independent charitable organisation was founded by TUI, one of the world’s leading tourism businesses, and is based in the Netherlands.

About V Social Foundation
The V Social Foundation is a non-profit organisation that supports the development of local community organisations in tourism destinations. Its purpose is to contribute to cultural tolerance and international understanding, improving living conditions in various regions worldwide, and providing solidarity support to local people while respecting their cultural values. The goal the foundation pursues, together with local partner organisations, is to use tourism as a tool for income diversification and to strengthen the territorial and financial autonomy of their communities. The projects supported promote cultural preservation, nature conservation, gender equality, and youth training.

Group of TUI Futureshapers Columbia ( Foto:TUI 4)

About Fondazione Slow Food
Slow Food is a global network of local communities, aiming to prevent the disappearance of local food cultures and traditions and counteract the rise of fast-food culture by advocating for good, clean, and fair food for all. The network is made up of chefs, educators, youth, activists, farmers, fishers, members, consumers and academics, all woven together in different ways. Slow Food’s approach assumes that to avoid environmental collapse and climate change collapse, we need a paradigm shift away from the prevailing industrial food system to diversified sustainable food systems based on the right to food for everyone.

Against this background, the TAT is further developing its strategic orientation. The goal is not only to increase the number of visitors but also to strengthen the economic and social benefits of tourism. To this end, Thailand is increasingly focusing on high-quality offers, longer stays, and travel forms that more strongly involve local communities. For 2026, the country aims for total tourism-related revenues of around 81 billion euros.

Bangkok has also a lot of Toplocations

The central motto is the campaign “Healing is the New Luxury.” It reflects a change in travel behavior: luxury is increasingly defined less by exclusivity and more by time, tranquility, and personal well-being. Thailand positions itself as a destination for experiences that combine relaxation, nature, and culture. Such offers can be found in many regions of the country. In northern Thailand, nature stays, yoga, and meditation offerings are the focus, while coastal regions such as Trat or Phang-nga combine quiet beaches with wellness and regional cuisine. At the same time, Thailand is further expanding its event profile. Festivals, cultural events, and congresses are intended to help distribute travel throughout the year and attract new target groups. Sustainability also remains a central component of tourism development, for example through programs for regenerative destinations and climate-conscious travel. Thailand remains particularly relevant for European markets: more than 55 percent of European guests visit the country for the first time, indicating the destination’s ongoing attractiveness.

Many Tourists like to support the Elephant Hospital in La,pang

About the Tourism Authority of Thailand Thailand is one of the most popular long-haul destinations for Germans. Magnificent temple complexes, spectacular dream beaches, and exotic nature make the Southeast Asian country a fascinating travel destination. Its unique welcoming culture is considered, alongside the scenic beauty and culinary diversity, to be probably Thailand’s strongest hallmark and causes many guests to return multiple times a year. In 2025, the Tourism Authority of Thailand celebrated its 65th anniversary and looked back on over six decades of Thai hospitality. The contact for German-speaking markets is the office of the Thai Tourism Authority based in Frankfurt.

There are many culture festivals with and for the people