Tourism is facing increasingly difficult conditions as the global economy deteriorates and Asia and the Pacific, one of fastest growing tourism regions in the world, is also strongly feeling the impact of the global slowdown. But, as concluded by the over 100 experts from 25 countries gathered in Guilin for the 2nd UNWTO Conference on Tourism Trends and Outlook, tourism can be one of the key sectors contributing to overcome the current economic difficulties and can play a vital part in a long term green economic new deal.