says Arabian Travel Market
Feedback from 2021 responsible tourism seminar identifies potential market trend with sustainability and social awareness at its heart
Hotels, airlines and resort destinations will have to live and breathe their brand values
New Google listing will make hotels verify their environmental credentials
RX Global, organiser of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travellers, following commentary it received from delegates attending its 2021 in-person and virtual seminars about responsible tourism.

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This week, the Pacific Asia Travel Association (PATA) announced the new position of their next chairwoman. Liz Ortiguera will take the position as the next CEO effective May 17, 2021, succeeding Dr. Mario Hardy who will finish his term at the end of May. The announcement was made at the Association’s Board Meeting held earlier.
PATA Chair Soon-Hwa Wong said, “We are delighted to welcome Liz to the PATA family, especially as she will be the first Asian American female CEO in PATA’s 70 year history. Her extensive leadership experience across different industries in the Asia Pacific region is what PATA needs to lead the Association to new heights. The Executive Board looks forward to working closely with her as we rebuild a more resilient, responsible, sustainable and stronger travel and tourism industry.”

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Ramada Plaza by Wyndham Bangkok Menam Riverside receives the prestigious ‘Amazing Thailand Safety and Health Administration (SHA)’ certificate. The certificate signifies that the hotel has met the standards of hygiene, health and cleanliness required as part of a nationwide effort to contain any further spread of coronavirus disease 2019 (COVID-19).

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DGS Sonnenklar Logo

“The Golden City Gate” competition always rewards the most beautiful touristic entries in the field of photo, film and marketing in March of the ongoing travel year. From now onwords, the awards, well known as “Golden Bears” will find a new home on the TV broadcaster “Sonnenklar.TV”. Sonnenklar.TV will be a new strategic partner of “The Golden City Gate” competition which offers a platform for the international tourism and media award and its “Golden Bears”. There are fascinating pictures, innovative campaigns and film contributions of the highest quality, which are shown in the competition at the leading trade fair “ITB Berlin”. But (to be honest) what is the use of the best film contributions if only a small audience can see them?

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Social media and tourism are joining forces to make an impact in the way firms in the industry run their marketing campaigns. As consumer behavior drastically changes, and visual and audiovisual content is reigning supreme on these platforms, hotel chains and other players have exciting opportunities to target the people who could end up being their most satisfied guests.
Social media’s influence on purchasing decisions is on the radar of a multitude of industries, and the tourism industry is no exception.

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