RCD Hotels® broke ground for a major investment project in Montego Bay, Jamaica. The project will see the construction of the first UNICO hotel on the island. The facility will be dubbed UNICO 18º77º Hotel Montego Bay. This project is expected to add an inventory of 451 guest rooms and employee housing complexes to Jamaica’s tourism offerings. The overall investment by RCD Hotels® is expected to create more than 4,000 direct jobs and an additional 5,000 construction jobs during the building phase. RCD Hotels® projects that the completed project will incentivize the arrival of approximately 300-thousand new travelers per year to Jamaica.
In commenting on the new hotel, RCD Hotels® said – “we are excited to introduce a brand like UNICO in Jamaica and look forward to showcasing the island’s rich culture through the UNICO experience. Not skimping on a single detail, this property will highlight local culture, art, cuisine and mixology through curated experiences both on and off the property.”
RCD Hotels® also committed that UNICO 18º77º Hotel Montego Bay will offer guests an unfiltered view of Jamaica through immersive authentic experiences.
Main principals from RCD Hotels, including President of Development, Rodrigo Chapur & Vice President of Sales & Marketing of AIC Hotel Group, Mr. Ash Tembe attended the groundbreaking ceremony which had Jamaica’s Prime Minister Andrew Holness as its keynote speaker. Prime Minister Holness said the Government is thrilled to welcome a reputable brand such as UNICO to the island which has long had tourism as one of its main economic growth drivers.
The Prime Minister said the Government of Jamaica is hopeful that project UNICO 18º77º Hotel Montego Bay represents the commencement of a longstanding partnership between Jamaica and RCD Hotels®.
Tourism Minister, Edmund Bartlett also addressed the ceremony and noted that UNICO has become a favorite in the luxury space, especially among the younger generation. Minister Bartlett says Jamaica is bullish about the prospect of increasing lift to the island which represents that demographic.
The Minister said it’s encouraging that art, gastronomy and mixology are main pillars of the UNICO brand, and this augurs well for the brand’s relationship with Jamaica which has a strong reputation for being an international cultural powerhouse.
RCD Hotels® is known across the globe as the brand that brought the first all-inclusive Hard Rock Hotels and Hard Rock golf courses to life. The company is a product of evolution and has a strong commitment to the market´s diversity and expanding its portfolio in various countries, with its brands already prominent in Mexico, Dominican Republic and the United States. RCD Hotels® is a company with strong traditional roots since its inception, and was the pioneer that introduced the all-inclusive concept to Mexico almost three decades ago.