Especially in Asia and America, significantly more people are planning business trips abroad, says Petra Hedorfer, head of the German National Tourist Board. Matthias Schultze, Managing Director of the German Convention Bureau, adds that mice providers expect growth in the coming years, across all formats.
DZT and GCB make positive forecasts for mice and business trips

Petra Hedorfer

Hedorfer still sees Germany as a Very good position as a Mice location. This results from the traditional combination of the industrial location with scientific competence, infrastructure and geostrategic location in Europe.

Digitization offers the MICE industry a great opportunity, but that also applies to foreign providers. From this point of view, competition can be expected to become fiercer. “In order to remain at the forefront with innovations, we need ideas and infrastructure – without nationwide broadband coverage and 5G standard in the locations, we will quickly lose touch. This complexity also offers the chances to distinguish ourselves as a business location and innovation center”, says Hedorfer.

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