Club Med, the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples, organizes its first Club Med Lab contest.
This first international F&B innovation challenge invites Hospitality, Foodservice and Tourism students from all over the world, to innovate for “(Re)inventing the intergenerational bonding through food and beverage”.
This competition is opened to all students, from NVQ to master’s degree, over 18 years old and speak at least English and/or French. If interested, candidates have to enroll on the dedicated website before December 16th. The finale is going to take place in March 2020 in one of Club Med resorts. The top five participants would go to a food forum for two day and participate in an HR event. They would finally pitch their final projects to the C-suite of Club Med. The winning team will get a 7-night stay in one of Club Med’s resort in France, in Punta Cana, in Marrakech or in Colombus (transportation included). The participants who come in 2nd to 5th position will also be offered a short stay.
The challenge theme was chosen in accordance with Club Med’s values. Family connection and the F&B offer are essential in Club Med’s client experience and in its marketing strategy. Indeed, the company is renowned for being the inventor of the Mini-Club in 1957, which allows clients to put their children into day care inside the resorts, where they will live the best of adventures and meet new little friends from all around the world. The Club Med F&B approach is built on four pillars: Quality, Freedom, Emotion and Healthy. The company is well-recognized for its fresh and high-quality never-ending all-you-can-eat buffets. The company has also launched the chic Gourmet Lounge concept in 2014. This dining restaurant offers an evolving experience throughout the day: a gourmet picnic at lunchtime, an afternoon tea time or a discovery dinner.
With more than 23,000 employees around the world, including 11,300 only for Europe and North Africa, 100 different employees’ nationalities and a yearly increase of international customers (+10 points in 10 years) which now represents 68% of all guests welcomed, Club Med has been hiring more and more international professionals. It is key for client experience that international customers are able to meet employees from their own countries at strategic locations such as: childcare clubs, at the reception or at the bar. This way, they can interact with people who are culturally sensitive and able to anticipate their specific needs. All the reasons why this F&B innovation challenge is part of a global sourcing and recruitment strategy: Club Med wants to attract talented students from all around the world by making them discover its philosophy & values.