Attention: important news for all ITB exhibitors, visitors and media. The Berlin Senate has declared the 8th of March a new holiday. This falls on a Friday, the ITB Friday. This offers a so-called holiday bridge Friday to Monday.
All tourism ministers and their entourage now have to go shopping on Wednesday and Thursday.
This means all appointments will be moved to the two days Wednesday and Thursday, this year. The first exhibitors are already changing their schedules.
The exhibitors and insiders hope that this new holiday will not bring visitors – many Berlin will use the days off for a short break – whether they then come to the ITB before is currently in doubt.
There is currently no plan from Messe Berlin – she just announced that she did not like the new holiday!
As a company that belongs to the Berlin Senate, the trade fair company can do little about it!