Best Western Hotels & Resorts celebrates the first Vib hotel in North America with the opening of Vib Springfield in Missouri. Vib’s pipeline includes numerous properties in exciting markets from Atlanta, Chicago, Dallas and Miami to Los Angeles, San Diego, Staten Island, Pittsburgh and New Orleans. Debut on the US market: Best Western Hotels & Resorts announces the opening of the first Vib hotel in North America: In the US state of Missouri, the Vib Springfield offering 92 rooms is the first hotel of the boutique hotel brand.
Vib debut in the United States
The new Vib Springfield was developed and is operated by the Springfield-based hotel group Elliott Lodging, which has been operating other Best Western hotels in Missouri for many years. “We are excited to mark the arrival of our first Vib brand in the United States,” said David Kong, President and CEO for Best Western Hotels & Resorts. “Vib was conceived to signal that today’s Best Western is a contemporary and relevant brand, which offers a comprehensive portfolio of options that cater to today’s travelers. Delivering an exciting and one-of-a-kind experience, Vib Springfield will enrich the community and today’s Best Western.”

Best Western celebrates the opening of the Vib Springfield – the first Vib in the United States.


The 92-room Vib Springfield features a combination of contemporary design and affordable style, with social engagement at the center of the experience. With a focus on convenience and technology geared towards young professionals, the hotel features zones for work and play stocked with amenities including ample USB and power ports – supported with free wireless internet in the lobby and guestrooms, a grab-n-go station, a 24/7 sundries shop, premium food and coffee from one of the town’s best-known fusion restaurants – Wheelhouse – eight gaming stations, a 24/7 fitness center, a 24/7 electronic tech shop, a cozy fireplace lounge and a social Mezzanine. The hotel lobby is also home to an upscale bar featuring fruit-infused signature cocktails created with Vib guests in mind.

“Best Western has evolved significantly in recent years, expanding our portfolio from one brand to 11, to deliver the hotel offerings and unique experiences today’s sophisticated travelers and developers expect,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “The introduction of Vib was an integral part of Best Western’s evolution, offering a boutique concept designed for the upscale hotel segment and filling a niche in today’s competitive marketplace.”

“We are proud to have partnered with Gordon Elliott, a highly respected and long-standing member of the Best Western brand, to develop our first Vib hotel in the U.S. We know his hotel will deliver the exceptional experience and service that makes the Vib brand stand out among the rest,” continued Pohl. Located in the heart of its hometown, Vib Springfield is just minutes from popular attractions of the city.

Best Western celebrates the opening of the Vib Springfield with grand opening event, welcoming brand executives and local VIPs.


“We are thrilled to open the first Vib in the United States and to invite travelers to experience this very unique product,” said Gordon Elliott, President and CEO of Elliott Lodging Ltd. “As a member of the Best Western brand for more than two decades, I am proud to have experienced the brand’s transformation firsthand, and to be the first to bring this vibrant brand to life in the heart of Springfield.”

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