On Friday January 19th government and industry leaders will gather in Venice to launch EU-China Tourism Year. There will be two events, a Business Summit involving a wide variety of participants, from SMEs to Commissioners of the EU and a simultaneous High-Level Meeting in the Palazzo dei Dogi.
The events will involve business networking, facilitating contact between major European and Chinese tourism businesses, and discussion of several practical initiatives to increase the flow of tourists between China and the EU.
A programme of subsequent events, promoting Europe as a destination to the Chinese market will form the backbone of EU-China Tourism Year. The second event will take place in Berlin on 6th March, coinciding with ITB, the largest travel trade fair in Europe and the third will take place on 16th April in Beijing. Subsequent events will coincide with GEM in November in London, CITM in November in Shanghai and CITE in December in Chengdu, amongst others. The programme is being funded by the European Commission and delivered by leading European travel trade organisations, ETOA, ETC, ECCTA and Welcome Chinese.
In 2016, Chinese arrivals into the EU reached 8.2 million and these numbers are expected to grow substantially faster than inflation to 13.9 million by 2021.
About Partnerships in European Tourism (PET)
Partnerships in European Tourism is a programme funded by the EU with the mission of supporting the internationalisation of EU businesses, the promotion of trans-European tourist products and the organisation of B2B matchmaking events during international fairs. The programme offers the opportunity to learn about and directly engage with the Chinese and US markets at a series of in-market and European-based events. The launch event in Venice and events in China will form part of the 2018 EU-China Tourism Year.
This contract/website/action is implemented by the Executive Agency for Small and Medium-sized Enterprises (EASME) as part of COSME – the EU Programme for the competitiveness of small and medium-sized enterprise (SMEs). This project is being delivered by a consortium of ETOA, ETC and ECCTA.