“BIZclass” launched by Eurowings in 2018. First low-cost airline to offer business class on long-haul routes. New BIZclass offers fully-fledged business-class product
Premiere at the world’s largest travel fair ITB in March 2018
Eurowings will be the first low-cost airline to offer business class on selected long-haul flights when the summer flight schedule starts in 2018. Except that at Eurowings it won’t be called Business Class but rather BIZclass.
BIZclass will have its premiere at the world’s largest travel fair ITB in Berlin at the beginning of March 2018, before going into service for the first time at the end of April 2018. Tickets will be available earlier, to be announced by Eurowings.
Eurowings has already published a first photo of its new BIZclass on social media channels including Facebook and Twitter. The teaser gives an idea of what customers of the low-cost airline can look forward to on long-haul flights next year: Eurowings will then be able to offer seats with more legroom, more service and, of course, a larger seat. At the touch of a button, the BIZclass seat can automatically be converted into a bed approximately two metres long with a horizontal reclining surface (fully flat) – perfect for relaxing during a long flight. The existing Eurowings booking classes Basic, Smart and Best will remain unchanged. The new BIZclass product will not only provide a much more comfortable seat but also special catering and a few other new services. “We are currently fine-tuning the product and have some great surprises in store,” says Oliver Wagner, Eurowings CCO. These will be presented for the first time at the ITB in March 2018.
Low-cost and BIZclass – that’s not a contradiction at Eurowings. “We see strong demand for another top product from our company on routes with a higher proportion of business travel, for example on US flights from Düsseldorf to New York, Miami or Fort Myers,” says Wagner. It goes without saying that the price has to be right for the customer. Wagner, “We’ll be entering the BIZclass race with our usual budget-priced Eurowings tickets.”