IT&CMA has gone on an amazing journey for the past 25 years. Here are some of the milestones since TTG started in 1993. “We want to invite you to continue with us on this journey and thank all our partners, sponsors, exhibitors, buyers, media and attendees that have lent their support to the show over the years” said Darren Ng, TTG Asia.
1993: Inaugural IT&CMA takes place in Hong Kong
1995: Pre-Scheduled Appointments (PSA) launched
1997: Rotated to Kuala Lumpur
1998: First CTW Asia-Pacific debuts
2002: Rotated to Bangkok
2004: Starts co-location with CTW Asia-Pacific in Bangkok
2012: Incorporation of luxury travel
2013: 1st dedicated Association Days programme
2015: 1st ASEAN MICE Forum
2017: IT&CMA and CTW Asia-Pacific here to stay
Heavier Engagement Beyond Show Days At IT&CMA 2017 In Bangkok
More exhibitors are creating experiences to win buyers over and increase procurement propensity for their destinations and organisations. On top of Osaka’s post-event FAM trip in December 2017 for select buyers, Bangkok Marriott Marquis Queen’s Park will play venue host to a networking reception for Thai industry players in July and sponsor a pre-show retreat for the CTW Asia-Pacific Advisory Board to connect before the show. NTOs like Thailand Convention and Exhibition Bureau (TCEB) are planning pre- and post-show tours for IT&CMA and CTW Asia-Pacific delegates to explore Thai culture and the country’s capabilities. Tourism Promotion Board Philippines (TPB) will not only increase their space by 30% this year by presenting more MICE offerings from private sector co-exhibitors but also organise another post-show FAM trip to sunny Cebu and Boracay after IT&CMA 2017.
“IT&CMA has allowed us to reach out directly to the corporates and buyers we would not otherwise have had the opportunity to meet. The quality of buyers surpassed many other trade shows and helped us generate leads that are highly likely to convert.” – Royal Caribbean International
The Association Day Education Programme and How It Will Change The Way You Look at the Modern Association Event
A key component of the dedicated Association Days @ IT&CMA, the education programme aims to help associations achieve a better understanding of the changing attitudes towards associations meetings and events. This year’s topics include: Understanding the Changing Landscape for Association Meetings and Conventions, Fostering Greater Regional Association Collaboration, Leveraging Digital Technologies in your Audience Engagement, and Alternative Meeting Destinations. 2017’s Keynote Address will also explore The Next Wave of Growth for the Asia-Pacific MICE Industry. As an association buyer or representative, you get exposure to a network of fellow association professionals across a multitude of industries that also organise events on various scales. Register to attend and enjoy hosting privileges! Let TTG Events Heighten Your Brand and Presence Throughout the Year, It Doesn’t Just Stop at Tradeshows
TTG Events’ capabilities extend far beyond our annual series of tradeshows with our years of experience within the MICE, association and corporate industry. We have successfully hosted roadshows, conferences, trade visits, partner tradeshows, and presentations around the region for our clients’ long-term engagement with the market. The MEET TAIWAN Roadshow on 21 June 2017 in Singapore welcomed more than 80 buyers and media to hear the latest developments, initiatives and programmes from Taiwanese representatives and airlines. MEET TAIWAN also made trade visits with various agencies in Singapore to further promote MICE and strengthen tourism interests to Taiwan. In July, we will partner Thailand Convention and Exhibition Bureau (TCEB) to organise a networking reception in Bangkok for an exclusive party of Thai buyers at Bangkok Marriott Marquis Queen’s Park to mingle, connect and stimulate the burgeoning MICE industry in Thailand. To continue building on their involvement at IT&CMA 2017, Osaka Convention & Tourism Bureau will also organise a FAM trip in December 2017 for select buyers.