On the 1st of July the first unit Pestana CR7 opend to the public, a very expected date for all fans of both brands, with the kick-off of this partnership, making the kick-off of this partnership in Funchal, Madeira Island. The location is symbolic for both leaders of this project – Dionisio Pestana and Cristiano Ronaldo – since it is the birthplace of both.
In addition to all the facilities and equipment of CR rooms, the suite includes PlayStation 4 + Reality Glasses Virtual & Games and even equipment for cardio workout with a plan developed by itself. This unit has its own pool on the rooftop, a deck for relaxation and a fantastic view over the city of Funchal and his marina. Contemporary and multifunctional, this hotel is the ideal place to Be, Meet & See. The Rooftop Bar, allows you to enjoy in a relaxed way the magnificent view of the sea and the hillside that characterizes the city of Funchal while enjoying a cocktail. For a more lively experience, there is a lounge where you can see the bartenders prepare drinks vibrant. The restaurant offers a new concept of hotel restaurant with an open oven that will allow a different dining experience. And it couldn’t be different, Pestana CR7 Funchal has a custom program Get In Shape for anyone who cares about an healthy lifestyle, an outdoor gym and sauna.
Pestana CR7 Funchal ranks as “Pure” Lifestyle based on the concepts of – Enjoy – Relax & Chill – Work – Play – Drink & Eat and have … “The Time of your Life.” About this iconic opening, Dionisio Pestana, President of Pestana Hotel Group says “this is an achievement that makes us all very proud, it’s a dream come true in the city that is the birthplace of the Pestana Group – and my own – and reflects our innovation capability. ” “This is a winning team, a winning project! The huge hotel management experience of the Pestana Group guarantees the quality of this product that we are developing together”, says Cristiano Ronaldo. For him, “has been a huge challenge for me to enter a new area that always made me interest and curiosity. I cannot wait to go to sleep in my Suite Pestana CR7 Funchal in my hometown!” This partnership is based on empathy and mutual trust between the world’s best soccer player and the largest Portuguese International Hotel Chain, the Chain Pestana CR7 will open four units: Funchal (Harbour Cruise), Lisbon (Downtown) Madrid (Gran Vía) and New York (near Times Square).
In total there are 400 rooms, located on four iconic destinations and recognized sustainability in the tourism sector.
Cristiano Ronaldo’s CR7 brand is the main inspiration behind the four hotels, which will be boutique in style and will appeal to the modern day millennial traveller. The goal is the affirmation of these new units as trendsetters in each of its locations.
After Pestana CR7 Funchal launch, follows the unit of Lisbon, scheduled to open in the third quarter of this year. Madrid and New York projects will be implemented in 2017. With these new openings, the Pestana Hotel Group exceeds the threshold of 90 units in 15 countries, consolidating its internationalization strategy. This partnership is owned in equal parts and Pestana Hotel Group is the business operational management. The overall investment in the four units will be 75 million euros.
With the launch of the brand Pestana CR7, which has a specific site in the image of the new brand, www.pestanacr7.com, the portfolio of the Pestana Hotel Group starts to manage 4 brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pestana Pousadas de Portugal, Pestana CR7.