The Family Travel Association (FTA) and the Caribbean Tourism Organization (CTO) have formally announced a partnership to promote a travel agent educational programme for the Caribbean. As part of the agreement, the CTO and CTO members who join the FTA will be eligible to work with the FTA and CTO in the development of educational material for travel agents. This includes webinars, editorial/content for trade partners, live events (conferences/trade show) participation, promotion on FamilyTravel.org and both the CTO and FTA newsletters.
“Our research indicates that 93 per cent of American parents are either “very likely” or “likely” to travel with their children in the next two years so we are thrilled to be working with the CTO and its members in not just inspiring families to travel, but to help travel agents better understand and sell the Caribbean to this complex demographic,” says Rainer Jenss, FTA President, who founded the organization in 2014 to create a single and collective voice on behalf of the travel industry and those companies that serve traveling families.
“Given the incredible wealth of experiences the Caribbean offers families, this partnership will ensure that travel agents are prepared to meet the needs of this highly lucrative market segment”, added Sylma Brown Bramble, Director CTO-USA, Inc. “We are particularly delighted about the value and opportunity the new FTA and CTO relationship will provide to the OneCaribbean Chapter (OCC) members. Travel agents are one of our greatest assets in Caribbean destination travel and providing value to them through relationships like this is our way of showing appreciation for the great job that they do selling the Caribbean year after year”.
The One Caribbean Chapter (OCC) was created by the CTO with the primary purpose of enabling a business environment in which travel professionals can gain access to knowledge of the region and its diverse tourism product; networking opportunities and education on the unique selling proposition of the various Caribbean destinations.
OCC is the vehicle which gives travel agents access and advantage to increase their business to over 28 Caribbean countries under the regional umbrella. The chapter provides education on the myriad niche products available in the Caribbean and destination support to prepare travel professionals for success in selling each country’s unique travel product. oneCaribbeanchapter.org
The Family Travel Association (FTA) was established in 2014 to mobilize the global travel industry around the large – and fast-growing – market for family travel. The organization is connecting the world’s leading travel suppliers, destinations, media brands, and influencers into a global network to grow the market by inspiring families to travel. By harnessing the collective power and influence of its members, the FTA is educating travelers, the media, and travel agents on the variety of options families have when planning their vacations and what transformational benefits travel offers families.
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.