Business Events Canada (BEC), the division of Destination Canada responsible for bringing meetings, conventions and incentive programs to Canada, hosted the sixth version of its annual Vision Awards during the IMEX 2016 trade show for MICE professionals held in Frankfurt, Germany. During a regal evening to praise innovation and partnerships in promoting Canada, BEC recognised international clients and media who share a common vision “To inspire the world to explore Canada”. Awarded clients were:
The vision award for ‘International Customer of the Year’ was presented to Grassroots, this category awards a company that has worked closely with the BEC and its partners to bring a significant piece of business to the country. Grassroots’ confirmed group with Dentons is set to bring 1,500 delegates to Canada. The award was received by PJ Mitchell, Account Director at Grass Roots Meetings and Events.
The vision award for ‘Partner Organisation of the Year’ was given to MCI Dublin, this category awards an organization that has collaborated with Destination Canada to expand Canada’s presence and advance its brand on the global stage. MCI Dublin has been instrumental in progressing BEC’s vertical ICT sector in Dublin as well as being a constant ambassador to their end user clients pushing Canada. The award was received by Mark Berry, National Sales Director at MCI Dublin.
The vision award for ‘Media Partner of the Year’ was presented to C&IT, Conference and Incentive Travel Magazine, for countless and quirky articles including coverage on Northwest Territories. The award was received by Jack Carter, Senior Reporter, Conference & Incentive Travel Magazine at Haymarket Media Group.
Emma Cashmore, Managing Director of Axis Travel Marketing, the European GSA for the BEC, commented: “The Canada Vision Awards are a great way for us to showcase to the global meetings industry the successes that we have enjoyed by building on valuable collaborations with our partners. We are delighted to host this special evening as it allows us to honour our partners who have shown their continuous support and become Ambassadors for the Country”.