Marriott-Starwood is an interesting partner for investors.
The focus in the hospitality industry will increase. As per Prof. Stephan Gerhard, a prestigious hotel market expert, only around 25 hotel chains will operate globally in long term. More mega deals are expected in the next year. The acquisition of a large, western hotel chain by a Chinese investors could occur in 2016. According to TOPHOTELPROJECTS, the worldwide leading provider of global b2b hotel data, even in the triumphant hotel market Germany small and medium sized portfolios are sold.
With the acquisition of Starwood, Marriott International now plans to increase its current portfolio to about 1.5 million hotel rooms worldwide. In the competition for the best hotel locations the new large hotel group could be an interesting partner for real estate investors, due to digital sales strength and customer loyalty programs. According to Prof. Gerhard, this has an indirect effect on regional hotel markets. Also the concepts and brands of other hotel groups are promising, but Marriott-Starwood is now leading.
In Germany individual private hotels and smaller portfolio will be taken over by small chains such as Novum Hotels or Albeck & Mücke. Therefore the Welcome Hotels (17 properties) are currently for sale. Another well-known hotel chain with about 40 properties is in the focus of financial investors.
In 2016 more surprises in the hospitality industry will occur.
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