New, exciting hotel concepts conquer the market: The number of creative lifestyle and design hotels is increasing. The promising creations include the new brands CitizenM, Moxy, Ruby, W Hotels, Mama Shelter and some more.
TOPHOTELPROJECTS, worldwide leading provider for global b2b hotel data, has listed some.
click here for the Graphik:LifestyleBrands_Aug15
W Hotels (Starwood Hotels) – 38 new building projects among others in the USA, UAE, China and India
Moxy Hotels – 19 new building projects among others in Germany, USA and Norway
Yotel – 7 new building projects in the USA, UAE and Singapore
Soho House – 5 new building projects in the UK, the Netherlands and India
CitizenM Hotels – 4 new building projects in France, UK and China
Ruby Hotels – 1 new building projects in Vienna/Austria
Ace Hotels – 1 new building projects in New Orleans/USA
Mama Shelter – 1 new building projects in Lille/France
Casual style is no longer a unique selling point for new hotel types. Instead a design, which will merge living and working, is in demand. Thus, the new lifestyle hotels are characterized by generous lobbies, where you can lie on couches and sofas while working via the ultra-fast Wifi internet, ordering drinks and snacks at the kiosk. Due to smartphone automation, previous typical hotel operations as annoying as queuing at the reception desk for check-in or check-out are things of the past. Another technical benefit of the “Hotels 3.0″ is the Smart TV screens in the rooms, which will offer personal video libraries via the i.e. Netflix app access.
E-mobility is also a feature of the new hotel types: Electric cars provided by cooperation partners can be recharged outside of the hotel. Guests can simply book these cars via smartphone app. A new hotel concept in Germany, which will be presented this autumn, will provide an E-Smart directly upon arrival at the airport or train station. The guest can drive immediately to a business meeting or directly to the hotels. Hotels will be (new) centres of mobility, also with e-bikes and transport bicycles to borrow.
