To promote Taiwan as the best destination for meeting and incentive travel, Taiwan Tourism Bureau once again organised a strong MICE team to participate in the most important MICE event in Asia. The Incentive Travel & Conventions, Meetings Asia (IT&CMA) in Bangkok.This year Taiwan Tourism Bureau, in consolidated efforts, enriched the Taiwan pavilion with the participation of both Taipei and Kaohsiung City Governments, with a total booth area of 54 square meters. The design of booth showcased the beauty of whole Taiwan from north to south.

Taiwan delegates at Taiwan Booth

In addition to both the central and local government representatives, exhibitors from the Taiwan incentive and meeting industry were strong enough, comprising MICE operators namely: Asia Concentrate Corporation, Howard Hotels & Resorts, K & A International Co., Ltd., Kaohsiung Exhibition Centre, Regent Taipei, Taiwanlook Co., Ltd, Taiwan MICE Industry Pilot Program (MEET TAIWAN), TW MICE Event & Destination Management Company and Taiwan Convention & Exhibition Association (TCEA). It was the largest and strongest MICE team to the IT&CMA event ever. Meanwhile, in order to share the unique culture of Taiwan, two traditional art performances, the silhouette portrait and dough figures were brought to the event at Taiwan pavilion, winning applauses from all buyers and visitors during the show.

In the 3-day show, Taiwan pavilion attracted more than a hundred of hosted buyers, travel managers, meeting planners and MICE media to meet with Taiwan delegates. In the course of business talks and networking, numerous buyers indicated that they intended to bring more groups for incentive travel to or meeting in Taiwan, particularly from new markets like Russia, India, and Poland, etc. In the morning on Oct. 2rd, Taiwan delegation successfully held an international media briefing which drew nearly 40 international media representatives who showed high interests in Taiwan market and particularly in government support programmes for international incentive travel groups and meeting events in Taiwan.

Taiwan media Briefing

Situated in the heart of Asia with natural beauty, cultural diversity and unique historical heritages, Taiwan plays a key role in MICE in the Asia-Pacific region. With well-established MICE environment, Taiwan would be the best and your next ideal MICE destination in Asia.


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