Four months out from the opening of the eighth IMEX in Frankfurt organisers, the IMEX Group, have announced that they are on course to deliver more business opportunities than ever when the doors open on 25 May.

The trade show’s performance to date confirms the results of the latest IMEX Global Insights Report (last quarter 2009). The Report asked a standing panel of 45 senior international meetings industry and corporate professionals for their views about the coming year. 57% expected the number of meetings, events and incentives they organised to remain the same. A further 33% confidently expected the number of events they held to be even higher in 2010.

Says Ray Bloom, Chairman of the IMEX Group, “Our experience of both exhibitor and hosted buyer numbers upholds these findings. It suggests that the underlining fundamentals in our industry are robust, despite a changing global economic outlook. This bears out the fact that virtually every sector of our industry is consistently prepared to commit to IMEX knowing they have the opportunity of meeting the right people, doing good business and being assured of getting all the support they need.”

Strong hotel representation
Hotel groups will continue to be represented strongly at IMEX with many of the larger global groups bringing in additional hosted buyers for 2010. Ritz Carlton, Moevenpick Hotels, Fairmont/Swissotel Raffles and Starwood Hotels & Resorts have all increased their stand space. Scandic Hotels and Albert Management of Latvia will exhibit for the first time and Warwick International makes a welcome return.

Other new exhibitors so far confirmed for 2010 include Columbia, Meeting Point International and Showcare. The IMEX Wild Card Winners for 2010 are also all first-time exhibitors in the international meetings and events industry. The Wild Card Pavilion will host one of the fastest emerging destinations in Africa – Uganda – together with the mountain town of Morzine in France and the new Hof Conference and Cultural Center, Iceland.

Demand for exhibition space has been particularly strong from Asian meetings and events industry suppliers with Macau, Sri Lanka and Indian Holiday all expanding their presence. US exhibitors have also confirmed their enthusiasm and commitment with Anchorage, Arizona, Chicago, Texas and New York City already contracted and all those who attended in 2009 expected to exhibit on the IMEX US Pavilion again in 2010.

The Spanish Tourist Office is now firmly established as the second largest exhibitor at IMEX with just over 800 square metres of floor space. Both Madrid and Valencia will be taking their own exhibition stands. Other exhibitors who have also increased their exhibition sizes at the Frankfurt show so far include the Czech Tourism Authority; Luxembourg; Carat Tours; Liberty International and Discovery Jordan.

Visitor and hosted buyer registration is now open. For more information visit

The next IMEX takes place 25th – 27th May 2010 at Messe Frankfurt.
Exhibition photos are available at
Visitor and buyer statistics can be viewed at

- IMEX is delighted to be shortlisted for the AEO Sustainable Initiative of the Year Award 2009 and is a previous winner of the AEO Trade Show of the Year Award and AEO Best Visitor Experience – Trade Show Award.
- IMEX was shortlisted for the UFI (the Global Association of the Exhibition Industry) Best Innovative Web-based Application for Exhibitors Award 2009
- The IMEX Group has launched IMEX America – America’s worldwide exhibition for incentive travel, meetings and events. It will take place at the Sands Expo and Convention Center at the Venetian/ Palazzo from 11 – 13 October 2011.

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